corporate social responsibility
It is believed that the social contribution activities of companies are not outside the areas of business management anymore, but are the core function of companies. These activities have been gradually expanded to cover various areas such as education, environment, welfare, cultural activities, etc.
Through such social contribution activities, a company may directly promote the brand image of a company. Furthermore, in a broader view, the security and development of the community—the basis of the company—is believed to eventually bring an ultimate benefit to the company.
Since 2012, Sangsin Brake has been contributing to various welfare activities together with the Dalsung community welfare center in Daegu (“Center”) through food banks, supplying goods to children, the SB filial piety program for the elderly, etc.
“Goodwill lunch by Sangsin Brake”
Sangsin Brake started a food bank to help people aged 65 or older and disabled families fend off starvation, ease the people’s economic troubles, and promote healthy lifestyles. Sangsin Brake serves lunch to these folks on a weekly basis. Volunteers at the Center cook meals, while Sangsin Brake’s employees distribute the meals to people every Tuesday. A special menu is also provided on certain occasions such as statutory holidays, parent’s day, traditional holidays, community events, and so the people can also enjoy these special occasions.
Supplying Goods to Children
“An everyday Santa Claus - providing goods and scholarships to students of Bukdong Elementary School”
Since 2013, Sangsin Brake has been supporting children of low-income families. Every Wednesday of all even months, 10 children are chosen and given goods by the company. The goods are chosen based on the children’s age, seasonal needs, familial condition, etc. In the early stage, it was a challenge to adjust the visitation time for each child as they often came home late because of their after-school programs, thus limiting the selection of support targets. This limitation has been solved as the age range of targets was extended to include children younger than those of school age. In addition, all Sangsin employees donated part of their salaries between August 2007 and January 2015—almost 7 and a half years—to pay for school lunches. The company also paid the balance of the meal costs to support the kids’ lunch at Bukdong Elementary School. When the government began providing school lunches for free, the company started in February 2015 to use the school lunch fund for scholarships instead.
Cultural Experience for Children
“Hope Culture School”
Sangsin Brake employees volunteer for the the cultural experience program for children of low-income families, providing them with various cultural experiences as well as closed mentoring services. On May 12, 2012, 26 children of low-income families who could not afford the attractions joined in the first event at Everland in Yongin. The children were accompanied by 7 volunteer employees and they took a company-provided bus to the theme park. In May 2013, 27 children and 9 volunteer employees visited the astronomy space center and the botanical garden in Yechon. The 2014 Hope Culture School was held in the Korean heritage town of Jeonju.
Supplying Goods to the Elderly
“SB filial piety program”
In 2013, Sangsin Brake started supplying goods to elderly people aged 65 or older in the community, aiming to provide them with economic and emotional support, as well as help them maintain their health and have psychological stability. Senior citizens who live alone as well as disabled families and senior couples in low-income households recommended by town offices are included as support targets. Sangsin Brake employees visited the families when distributing the goods to senior citizens, which was effective for promoting company awareness. During 2013 to 2014, a total of 30 elderly people in the community were given various goods a total of 11 times. In addition to the regularly scheduled social contribution activities, Sangsin Brake has also donated to families who have struggled as a result of national problems. In 2014, employees donated to families of the deceased of the Sewol ferry disaster.